Call Tracking & Analytics
Call Tracking Metrics
What is Call Tracking?
Modern Call Tracking: Traditional call tracking relies on unique phone numbers to link calls to specific ads. However, modern call tracking goes beyond numbers. It seamlessly connects all conversations—whether phone calls, text messages, chats, or form submissions—back to their online or offline advertising sources. From a Google Ads campaign to a billboard ad, this comprehensive approach reveals precisely which campaigns, ads, and keywords inspire customer engagement.
Use Call Tracking To:
- Get a full picture of your conversions
- Prove return on investment (ROI)
- Optimise campaigns and increase conversions
- Allocate advertising spend accurately
- Generate more revenue
Call Source Tracking
Dynamic Number Insertion (DNI)
Smart Attribution for Inbound Calls with Dynamic Number Insertion (DNI). Unlock actionable insights with every call! DNI dynamically assigns unique phone numbers based on the source—whether it’s a Facebook Ad, Google Ad, newsletter, or offline campaign. By connecting calls to specific site pages and advertising channels, DNI ensures accurate attribution. Elevate your marketing efforts and enrich customer interactions.
Google & CTM
Empowering Your Marketing Insights
Google Ecosystem Integration – Our seamless integration with the entire Google ecosystem equips you with actionable data. Confidently make marketing decisions, nurture high-value leads, and boost revenue. From Google Ads to Google Analytics, we’ve got you covered.
As you rely on Google for critical marketing efforts, our call tracking solution is designed to amplify those tools. With Dynamic Number Insertion (DNI) technology, you’ll monitor site visitor conversions driven not only by Google Ads but also by your organic and local SEO efforts. Plus, our premium Google integrations allow easy customisation and automated optimisation strategies.
Source Attribution
Reliable attribution for every conversion
Call Analytics for Informed Decisions – With Call Tracking Metrics call tracking is our heartbeat. With a simple line of code, we reveal analytics for every crucial conversation and lead. Uncover the true volume of leads you’re generating and dive into the quality of interactions passed to your sales team.
Elevate Performance with Advanced Conversation Intelligence Tools. Our battle-tested conversation intelligence tools—such as call recordings and transcriptions—empower your campaigns and teams. Dive into cutting-edge AI sentiment analysis, concise call summaries, and fully customisable AI prompts. Unearth the gold mine of customer insights to smooth the buyer journey and secure more high-value deals.
Powerful Partnerships
No-code Integrations
Seamless Integration for Your Sales Solutions:
Native Integrations – Your existing tech stack is valuable, and we won’t disrupt it. Instead, we enhance your data with easy-to-use native integrations to the most popular marketing and sales tools. Plus, we’re constantly adding new integrations. And that’s not all—you’ll also have access to thousands more apps via Zapier and Make for streamlined automation.
Here are just a few of our 40+ native integrations:
